All things at the Tippingpoint

Hmm. Excellent presentation and a very convincing argument. But, there are too many technological leaps, in particular the sensory replication.

However, that said, a very intriguing video with a lot of valuable implications.

You have to read the customer reviews on this thing.

Great Chipotle insight... BRad you should watch this. It's about the big message. Great content.

This is EMBARRASSING!

It wasn’t our story. Should we have just been one more news organization rushing to Fort Hood? I don’t think so,” said Mr. Stiles, who joined the Web site from The Houston Chronicle.

Great article from Rob Sheard about niche focused journalists working hard to stay focused where they add the most value. Great read!

You cant stop people from recording shows on their DVRs, and you shouldnt try. But you should try to give them as many reasons as possible to take advantage of the increased entertainment value of participating  with others. High participation  equals high viewership. That is exactly what record ratings for sports are telling us.

Great post from MArk Cuban about Participation and engagement. Good read!

Digital agencies impress clients with their passion, drive and technology know-how. Clients then say: "You gave us a lot to think about." Which often means that the account is awarded to someone else. Where digital shops fail is giving confidence to the client that all this momentum will be indeed executed in a well-led marketing campaign.

Great article about the shift in Digital Agencies. I think we're filling the void. This is from Brad! Thanks!

By Phil Villarreal, 9:30 AM on Mon Nov 9 2009, 890 views

Matt spotted this jar of Jif peanut butter that proudly boasts its eluded the all-seeing scope of the grocery shrink ray and still packs 18 ounces of goodness within its plastic confines.

Since the shrink ray is so prevalent, marketers need to generate an eye-catching symbol that signifies the product hasn't been downsized, still giving customers the same value. Has anyone seen similar products bragging about their shrink ray avoidance?

Consumerist fans know exactly what the grocery shrink ray is. For the unenlightened, when the economy tanked, manufacturers began to subtly and, sometimes, deceptively reduce the volume of product you'd get without changing the price. They did this in lieu of raising the price on the old volume of product.

The tactic got the name the "grocery shrink ray."

However, in a shrewd marketing move, it looks like the practice has become so common, some brands have taken to using the fact that no shrinkage has taken place as a USP.

This is a great example of my theory of negative space.

Good messaging isn't necessarily about differentiation, rather, simply filling in the gaps that the competition misses.

This is great. I love the whole concept of helping people make better choices by changing their experience. Smart! BTW, my mom forwarded me this.

The Naturist—a "Mr. Bean meets Survivorman" inspired parody—to introduce Teva's new line of hiking products which can be found exclusively at Zappos.com.

Parody for the podcast perhaps? I contacted them for an interview.